Despite the Continuing Recession, After-Holiday Sales are up from Last Year at ChooseHotTubsDirect.com

San Francisco, CA (Vocus) January 12, 2010 -- Obviously, ChooseHotTubsDirect.com is doing something right. Retail sales are not faring so well right now, yet this ChooseDirect.com e-commerce site is seeing a dramatic rise in sales from last year at this time. Is the recession over, or have people just decided to start treating themselves again?

Online shopping saw a big rise this past holiday season compared with 2008's. According to TechCrunch, $29.1 billion was spent online, which is a 4% increase from the same period the year before. Also, as of January 6th of this year, consumers spent $2 billion on line for that past week. However, it seems only e-commerce sites are enjoying this lift in sales so far this year. Choose Hot Tubs Direct is one of these sites enjoying an upswing.

Meanwhile, according to ZippyCart, enhanced customer service is important in improving online sales this year, as customers use Twitter (http://twitter.com/choosedirectcom), Facebook and MySpace to voice their opinions on companies. People must cater to their customers in order to win business, and ChooseHotTubsDirect.com definitely does this. The less you cater to your clientele, the less they are likely to shop with you. With a highly educated sales team and a customer service team that serves clients directly, carefully and gingerly, the e-commerce site probably is winning customers because it offers such high caliber service.

No matter what the reasons, ChooseHotTubsDirect.com is seeing sales so far this year up 154% from last year and a revenue increase of 50%. The company thinks this is due in part to the above reasons, but also because people are tired of scrimping and saving and want to treat themselves to a high-end product such as a hot tub (http://choosehottubsdirect.com/) or jacuzzi like spa. As Choose Direct offers factory direct pricing (http://en.wikipedia.org/wiki/Factory_direct) that cuts out middlemen and their markups and has direct relationships with manufacturers, it can offer deals no other site can. Also, ChooseHotTubsDirect.com has its own line of hot tub spas (http://choosehottubsdirect.com/hot-tubs/hot-tub-dealers/cheap-hot-tubs-like-gulf-coast-spas-jacuzzi-hot-tubs.html), Island Escape Spas, for which prices are even more competitive. Since more people do research online for pricing before they buy, the e-commerce site thinks people are finding its products well-priced, of high quality, and worth investing in.

Whatever the reasons, ChooseHotTubsDirect.com is enjoying its rise in business and expects the trend to continue, even though the recession will probably continue into this year. People are definitely shopping more on the Internet, and obviously stopping at the site to peruse its wares and buy its high-end items.

About ChooseDirect.com:

ChooseDirect.com brings the world high quality products at factory direct pricing. Since this e-commerce online retailer is involved with the product all the way down to the factory level, it cuts out many middlemen from the process and is able to offer better prices than the competitors. With advanced factory coordination, ChooseFireplacesandStoves.com provides all its customers with highly customized premium fireplaces, stoves, or fireplace inserts and more at discount prices they can afford. Choose HotTubsDirect.com prides itself in having a large selection of hot tubs. ChooseOutdoorKitchens.com, an online retailer of outdoor kitchens, built in grills, drop in grill islands and many other outdoor kitchen products, also follows the ChooseDirect.com business model and leads the outdoor kitchen industry with high quality products, great customer service, detailed product facts and outdoor kitchen industry information.

CONTACT:

Diana Slampyak, Director of Community Outreach

ChooseDirect

767 Bryant St., Suite 201

San Francisco, CA 94107

415-983-3965

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