Tomb Sweeping Holiday Sales Did Not Fire Appliance Stores Kuxun Strategy

3-day holiday festival, and not in the household appliance market, triggered a buying frenzy. Most merchants said sales of the Ching Ming Festival holiday for three days simply can not, and in previous years the "golden week" par, while playing a variety of family business cards, to make the faiths of initiatives, such as "the new 72-hour, family everywhere" "Re-opening big discount" promotions, etc., are not much improvement.

"We Ching Ming as a small little golden week holiday to package, with promotions to boost sales of small holiday." Yesterday

(April 9, 2008) , Suning, Gome stores in markets such as home appliances planners agreed that the this. Tian An Road State United States mall official told reporters, "Although the Qingming Little Golden Week is not the expected result, but compared with previous years, is the Ching Ming Festival, has been improved. Quanzhou few people will choose this time decorated house, so buy consumers are not many large household appliances, but sales of small household electrical appliances have not been affected, relative to the usual sales increased by 20%% is about. "Quanzhou Suning Appliance Leader, told reporters that" three, in April itself a sales off-season, although the main concept of a small golden week, but not much effect. There is another reason this year's holiday is the first Tomb Sweeping holiday, people mainly choose to go home grave. "

Taking advantage of the municipal work of Xiao Yang Ching Ming holidays, purchase of air conditioning products for use this summer. Xiao Yang told reporters yesterday, the Ching Ming day he ran a few home appliance chain stores, although the flow of people increased over the normal weekend, but not hot. Xiao Yang said comparison, last year's "51" period when buying appliances, pay the team are waiting in the "queuing", requires nearly 20 minutes to successfully complete the transaction, and this year he only spent less than 5 minutes to the successful completion of the above procedure. However, Xiao Yang that the store's services are more subtle and intimate Dao Shi, not because there were too many staff too busy to promote the situation.

Industry analysts say, Tomb Sweeping Day 3 days holiday that most people choose to go home grave worship. Qingming Festival is a rather special day, a statutory holiday in the Ching Ming Festival this year is the first year most people emotionally can not be equated with "51", "11", although you can drive some sales, But businesses in the marketing strategy is relatively conservative, the subsequent need for a good program of activities, so that customers can truly understand and guide consumption. There is another reason Quanzhou is also a strong sense of traditional festival, Ching Ming, when such a grave worship, most people will concentrate on the above, do not like at this time home appliances for the home purchase.

Reporter visited the area in Quanzhou City, home appliances and computer stores know, computer, software, mobile phones and other 3C products brings together many of the popular. Although the small effect caused by the Golden Week holidays, no other obvious, but still people visiting shopping malls has increased, the first two days of sales also improved. Today, many businesses have already begun preparations for the next good opportunity to change the status of home appliances sales, 51 of the holiday shopping in mind that the real golden week.

"'Qingming economy' will sooner or later ''11 51' Golden Week passenger flow and consumption are comparable." A senior business people believe that entering in April, a new round of spending season also will come , shopping centers just as the entry point to the Ching Ming Festival, ahead of the market was warm. Ching Ming Festival, the market needs business training, the key is to put forward a concept of what it packing. Ching Ming Festival, in addition to the cultural connotation of worship, recalling but also contains the outing and other elements, can be rendered on behalf of Ching Ming abundant spring. In fact, many other brand businesses unanimously to "Spring" as the promotional theme, like the garment industry on the main "Spring Romance", "Spring Can Pose Man," "Spring appliances Festival".

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